The brand received the highest marks in terms of loyalty among customers, with a huge gap over its closest competitor.

AZNAURI received the honorary title of "HORSE OF THE YEAR 2024" at the largest national business award in Ukraine "CHOICE OF THE YEAR". This proves the high quality of the products and consumer confidence. The award reflects the choice of Ukrainians in various categories of goods and services. The process of selecting winners is based on comprehensive research, where marketing analysis of consumer preferences has the greatest influence, and is also supported by expert opinions. The research involves representatives of various groups, from celebrities and industry experts to ordinary consumers, to ensure the most comprehensive assessment of preferences.

According to a survey by Ipsos Ukraine, 91.9% of consumers recognize the Choice of the Year medal, which confirms its status and credibility. This allows the award to reflect people's real preferences and create a transparent mechanism for identifying leaders.

The secret of success: from quality to international recognition

"Choice of the Year" is an important award for the AZNAURI brand in 2024.

Oleksii Druzenko, CEO of GLOBAL BEVERAGE TRADE, spoke about the success factors: "The main success factor is the correct positioning of AZNAURI brandy, which was formed at the stage of the brand launch and the constant quality of the product. We also actively use the whole range of marketing activities that work for brand awareness. Currently, this indicator has the highest level in the market - 82%. In addition, the team's focus on achieving the highest level of distribution and creating a corporate brand on store shelves plays an important role. - Alexey comments.

AZNAURI is a symbol of strength and charisma, personified by the image of a lion, which emphasizes premium and modernity. The brand's communication message "AZNAURI - The Power of the Lion in You" stands out from the crowd, inspiring consumers to achieve success and establishing a strong emotional connection with consumers.   

"Receiving the HORSE OF THE YEAR 2024 award is not only a great honor, but also a great responsibility. It motivates us to further improve and confirms that we are on the right track," says Oleksiy Druzenko.

It is worth noting that the quality of AZNAURI brandies in 2024 was also recognized at international tasting competitions. A respected international jury in Berlin, New York, London and Paris awarded AZNAURI  brandies with gold and silver medals.  AZNAURI has also become the fastest growing brandy brand in the world with an increase of 83% and was named Brand Champion of the Year 2024 by the international publication The Spirits Business.

Plans to develop and expand flavors

AZNAURI continues to develop its product line by introducing new solutions, including the Flavored collection, which includes AZNAURI Wild Cherry, Espresso and the new 2024 flavor, Chocolate De Luxe, which has taken a significant share of the brand's sales in a short period of time and continues to grow. This is a strategy aimed at expanding the range and responds to the growing demand for unique flavor combinations and the trend for taste pleasure.

AZNAURI plans to continue expanding its assortment and introducing new innovative solutions to create a new consumption experience for our customers and maintain the image of a modern brand.