In June, the British magazine The Spirits Business published the results of its annual Brand Champions 2024 ranking. The publication ranks the largest and most promising alcohol brands in the world.

The ranking is based on a comprehensive analysis of companies that sell more than one million nine-liter cases per year.

A historic breakthrough for the Ukrainian market

This year, the rating includes more than 150 global alcohol brands from various categories. AZNAURI brand is the only one from the Ukrainian market to have crossed this threshold in the brandy category, having sold more than 1 million 9-liter cases and proudly taken a place in the international ranking. The term "9-liter case" is an international definition that comes from the wine market and measures the volume of alcohol sales. This measure is equivalent to1 a case of wine for 12 bottles of 0.75 volume, which is 9 liters. 

In the ranking of brands by growth rates, AZNAURI outperformed not only the global brands in the brandy category included in the list, but also outperformed the producers of vodka, gin, rum and tequila.

The publication noted that this is a real historical breakthrough for the brand and an incredible result for the Ukrainian market.

The strength of the lion and determination helped AZNAURI to become the winner in the BRAND CHAMPION 2024 nomination as the most successful alcohol brand in the world in the cognac and brandy category!

BRAND CHAMPION is a separate nomination awarded to a single brand in a category that has surprised and inspired the international jury. The jury evaluates such indicators as sales volumes and dynamics, product innovations, marketing activities, and market conditions in which the brand operates.

AZNAURI is a brand that grows despite all odds

Oleksiy Druzenko, CEO of Global Beverage Trade, which owns the AZNAURI brand, notes: "Today, the main market of the brand is Ukraine, and it is for Ukrainians that we work every day, despite all the difficulties. Therefore, an important success factor is the stable high quality of products, thanks to compliance with high international quality standards and our professional team of technologists.  We also believe that the product should be available to everyone in any city or village, even the most remote, so we have set a goal of total presence.  And at the end of 2023, we reached 90% of distribution in Ukraine." "This level of presence in the domestic market allows AZNAURI to provide its customers with a quality product in every corner of the country."

The AZNAURI brand is not limited to the Ukrainian market. The brand is actively expanding its exports to such countries as Latvia, Lithuania, Estonia, Finland, Nigeria, the USA, China, Australia, Japan, Israel, Poland, Slovakia, etc. This global approach allows AZNAURI to increase its recognition and expand the audience of brandy fans around the world.

Melita Killie, editor-in-chief of The Spirits Business, noted the brand's steady growth even during the Covid-19 years. "Last year, AZNAURI almost doubled its sales and surpassed the 1 million 9-liter case mark for the first time with an extraordinary growth rate of 89.5%," - comments the editor-in-chief.

The success story of AZNAURI is a vivid example of how a brand in the Ukrainian market can achieve high results even in the most difficult times thanks to its lion-like character. By strengthening its position in the domestic market and expanding exports, the AZNAURI brand continues to gain consumer trust and international recognition, confirming that quality and dedication always pay off. Such stories always motivate and give strength to move forward and achieve success.

Rapid success is a guarantee of trend compliance and high quality

"Brandy has always had a positive image as a product that inspires trust among buyers," comments Alexey Druzenko, CEO of Global Beverage Trade. "By choosing brandy, people honor craftsmanship and support traditions." At the same time, AZNAURI fits well into modern consumption trends. In particular, the growing popularity of the new AZNAURI Wild Cherry and AZNAURI Espresso brandies attracts the attention of the younger generation, which is inclined to mix and bolder flavors.

This is not the first time the brand has received international recognition. In particular, at the beginning of 2024, the premium series of Special Edition brandies from the AZNAURI brand has already won 8 awards at international tasting competitions in London, Berlin, New York, and Paris, where independent juries blindly evaluated the quality and taste characteristics of drinks from around the world.

AZNAURI's lion's strength, dedication and unstoppable character always lead to success!